Run the Business,
Don’t Become It
How clear thinking, financial discipline and emotional detachment build better companies.
Paperback & Hardcover available now
Included Resources
- 13-Week Cash Flow Projection
- Brutal Honesty Inventory Worksheet
- Decision Template Before Greenlighting
- Emotional “Tells” Tracker
- Family Employment Policy Template
- Hard Conversation Scripts
- KPI Dashboard Reference
Purchase required to gain access to these resources.
What you’ll gain
Think clearly
Structured tools that separate facts from noise and turn instinct into repeatable decision-making.
Protect cash
A 13-week rolling liquidity model with scenario analysis, AR/AP inputs, and variance tracking.
Lead better
Scripts and worksheets that support clearer expectations, harder conversations, and better follow-through.
Companion Toolkit
What’s inside
Brutally honest reflection, KPI selection, liquidity planning, and difficult conversations — practical tools that extend the book into your business. Complete the short form below to receive your private access link.
Brutal Honesty Inventory Worksheet
Critical reflection across leadership, financial reality, systems, strategy, and succession.
Emotional “Tells” Tracker
Recognise emotion-driven patterns around business pressure before they cost you.
Decision Template Before Greenlighting
A visual decision filter for spend, ROI, liquidity, and ownership discipline.
Family Employment Policy Template
Guardrails and best-practice guidance for family-business employment decisions.
6-KPI Dashboard Reference
Universal metrics first, then layer in industry-specific and custom KPIs that matter.
Hard Conversation Scripts
Guided worksheets for leaders and advisors to prepare and document difficult conversations.
13-Week Cash Flow Projection
A weekly liquidity template with dashboard, scenario analysis, and variance tracking.
How it works
Access the companion resources
Complete the short form to receive your private link to all seven toolkit resources — practical worksheets and templates built directly from the book’s frameworks.
- 1Submit the short form with your name and email
- 2Receive an email with your private toolkit link
- 3Download and work through each resource alongside the book
- 4Optionally, book a conversation with Stan about your organisation
Request the toolkit
Enter your details to get instant access to the companion resources for Run the Business, Don’t Become It.
Open the Access FormYour information is never shared or sold.
A note from Stan
Thank you for taking the time to read Run the Business, Don’t Become It. These worksheets are here to help you put the book into action — bringing clear thinking, financial discipline, and emotional detachment into the daily decisions that will build a stronger business that serves your life, not consumes it.
While I’ve done my best to address the most common challenges, I couldn’t cover every situation in one book. If you have questions, face a unique scenario, or simply want a second set of eyes on your numbers, I’m just a call or email away — and would be honored to help you work through it.
